In today’s evolving environment of travel expos, being unique among thousands of exhibitors is essential to getting attendees’ attention and introducing your brand. There are various ways that you can make the travel expo presence memorable. But the key one is via the innovative booth designs.
A well-thought-out, innovative booth design is a first impression of your brand to the attendees. So, if you have the best-designed booth, the attendees will stop by and learn more about what you offer. So, what are some of the unique ways a booth can be fun and interactive to attract and retain the attention of the attendees? Below are some intriguing booth design ideas and tips that you can embrace to boost your travel expo presence.
Optimize for flow and engagement
If you want the attendees to feel welcomed and stay engaged, you need to think of a functional booth layout. It is important to have a space that enhances smooth traffic while encouraging the guests to linger and interact. Avoid having a booth design that is cluttered and cramped, as it is always a turn-off to the majority of the visitors. So, to attract attendees, consider Modular Exhibition Stands, as they are customisable and can be adjusted to fit in any provided space.
It is important to ensure that all the individuals within the booth aiding you are easily accessible and strategically positioned to welcome and interact with visitors as they walk into the booth.
Spin prize wheel
Introduce a spin prize wheel at your booth to attract the attention of the attendees. One thing about the individuals attending these expos is that they like free things sometimes. Therefore, providing them with a chance of winning something is exciting. On your giveaway prizes, ensure you include various items and big-ticket rewards. You can give them your branded merchandise, product discounts, gift cards, etc.
Have seats
Well, it’s common sense that people walk a lot from one booth to the other at the expos. So, after a few hours, most will need some place to take a load off. Therefore, be unique and offer them seats at your booth. This will make them relax and recharge with the presence of your brand. Additionally, it is a perfect networking opportunity. If your booth lacks seats, then it is likely that these individuals won’t take long in your booth.
Provide mobile device charging station
During the expo, attendees are always on their mobile phones as they browse the mobile event app to stay updated on the ongoing agenda and network with fellow attendees. After some hours, their devices might need to be charged, and not all of them might remember to carry the power banks with them. Therefore, this is a perfect opportunity to include a charging station in your booth design. Since you have introduced a sitting area in your booth, having a charging spot is a great bonus to you and your brand; most will gather in your location.
Vertical booth space
The majority of the exhibition halls tend to be massive. A lot of space goes to waste just above your booth. You can maximize on the open air and include design elements such as dynamic lighting, floating brand banner signage, etc. By using the space, you will be in the right position to attract attendees. Also, having something bright and memorable plays a huge role as a marker for your booth, making it easy for visitors to trace you back on their return.
Live music performance
Everyone loves music, so you will never go wrong with live music or even hosted entertainment. Make sure you have solo singers or live bands at your booth; this will help attract the attendees easily and keep them there for a while. This will provide a perfect opportunity for the attendees to interact with your brand and generate leads as they enjoy the fantastic live band.
Interactive photo booth
Providing photo opportunities is a low-budget method that you can embrace to have the attendees at your booth. The most interesting thing about the photo booth is that adding interactive elements like branded filters will merge engagement and brand awareness. You can create a simple hashtag for the attendees when they post the pictures on social media.
Final takeaway
A successful booth design contains the necessary components, such as good branding, product and service demos, interactive elements, etc. Incorporating interactive ideas like a spin prize wheel, live bands, seats, device charging stations, interactive photo booths and more helps attract visitors. Therefore, consider the above innovative booth designs and ideas to boost your travel expo presence.
Photo by Edward Howell on Unsplash
