Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
  • Conservation
  • Privacy
  • Travel Writing Competition 2025
  • Reviews
  • Travel Resources
  • T&C
  • Contact Us
  • Conservation
  • Privacy
  • Travel Writing Competition 2025
  • Reviews
  • Travel Resources
  • T&C
  • Contact Us
Pure Travel
Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
  • Travel Resources

4 Alternative Marketing Strategies That Mauritius Tourism Operators Are Using To Sell Their Local Tours

  • January 11, 2019
  • admin

Mauritius, being a tropical island, is one of the leading resources of tourism in Africa. Its economy contributes to the tourism industry ranking third in GDP earning. Therefore, tour operators play an important role in organizing the best experience for tourists and entice future prospects to go to their island.

Tour operators offer an inclusive tour or a package of traveling, sightseeing, and accommodations that highlights the attractiveness of Mauritius. Also, to sell their local tours, they are using alternative marketing strategies which are listed below:

1. Working With DMOs

Destination Marketing Organization focuses on selling your destination to the world. Some DMOs offer local suppliers to promote services on their websites. If not, tourist operators write blog posts for these websites like https://mauritiusdiscoverytours.com/.

Here are other strategies that DMO use in promoting Mauritius:

  • Present in different International Fair like South Asia’s leading Travel & Tourism Event (SATTE), International France Travel Market, and Borsa Internazionale del Turismo (BIT).
  • Establishing websites that contain downloadable newsletter and brochures on golf, diving, and ecotourism.
  • Conduct of Road Shows to present different hotels on Mauritius to all travel agency partners.

2. Register on Online Directories

As part of online marketing, they use online listings such as TripAdvisor, Expedia, and others, aside from the local directories. A lot of people have been using various online directories to book and pay for different tour products when going out for a holiday; therefore, this strategy can be useful.

Other tour operators even use a social media platform so they can connect to more audience and customers by creating blogs or pages on Google, Facebook, Instagram, and LinkedIn.

3. Partnering With Local Businesses

To market their tour products, operators build a partnership with local businesses such as restaurants, cruises, golf courses, villas or rentals, and car rentals to feature different fun-filled activities in their island.

It is a strategy that delivers a bundled product for a great overall experience. Therefore, it leaves a great impression that can attract more customers.

4. Local Marketing

Aside from attracting and appealing to international tourists, Mauritius tour operators also depend on the in-destination or local customers since local customers give year-round opportunities for the tourism industry.

To attract local engagements, they provide discounts such as birthday discount, special events discount, religious celebrations discount, etc.

Here are other marketing strategies they use to attract more domestic clients:

  • Brochures – holiday travel brochures that feature local festivities and activities,  and provide supporting information like timing prices, product offerings or additional services
  • Mails – offers discount coupons or services and widely used for keeping locals up to the date of nearby destinations’ current or upcoming events
  • Radio Announcement and TV Ads – helps in reaching out potential customers by providing highlights of their local tour destinations

Conclusion:

The alternative marketing strategies that Mauritius tour operators use are reaching out for customers both from the locality and from international borders. Through these, tour packages are made available in different medium. Moreover, effective strategies help its economy by the tourists that they bring in.

Share
Tweet
Related Topics
  • Mauritius
  • mauritius tour operators
  • mauritius tours
admin

Previous Article
  • Travel Resources

What to Do If You’re in a Car Accident While Traveling

  • January 9, 2019
  • admin
View Post
Next Article
  • Tips & Advice

5 Tips to saving money by flying

  • January 14, 2019
  • admin
View Post
You May Also Like
View Post
  • Travel Resources

5 Best US Wildlife Destinations: Manatees, Wolves & More

  • Jules
  • May 28, 2025
A glamorous woman on holiday
View Post
  • Travel Resources

Travel Light, Smell Divine: Small Perfumes for the Modern Explorer

  • Jules
  • May 27, 2025
Great Migration
View Post
  • Travel Resources

Serengeti Migration Safari: Nature’s Greatest Show on Earth

  • Jules
  • May 21, 2025
Relocating - a family in new home
View Post
  • Lifestyle
  • Travel Resources

Trading Zip Codes and Time Zones – What It Really Takes to Relocate Across State Lines

  • Jules
  • May 19, 2025
Drone shot of a beach
View Post
  • Travel Resources

How to Plan a Trip That Balances Rest and Fun

  • Jules
  • May 12, 2025
A view of Cannon Beach Oregon
View Post
  • Travel Resources

Adventure Together: Creative Ideas for Your Next Family Trip to Cannon Beach

  • Jules
  • May 12, 2025
A young man looking out over the mountains while on a hike.
View Post
  • Travel Resources

How to Add More Outdoor Fun to Your Family Travel Plans

  • Jules
  • May 12, 2025
View Post
  • Travel Resources

Family Travel Made Easy: Tips Every Parent Should Know

  • Jules
  • May 12, 2025
Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
A journey of a thousand miles must begin with a single step

Input your search keywords and press Enter.

Pure Travel
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}