Italy’s tourism sector is experiencing a significant revival this year and the primary catalyst of this growth is the influx of American tourists: it is estimated that around 2.2 million visitors from the United States will grace Italy’s shores between July and September, generating a substantial revenue of €2.1 billion.
Aside from the favorable exchange rate between euro and dollar, two very popular television shows played a significant role in boosting Italy’s popularity: Season 2 of The White Lotus was entirely filmed on the island of Sicily, specifically in Taormina. While parts of Season 3 of Succession were filmed amongst the gorgeous hills of the Val d’Orcia region in Tuscany. Both shows perfectly display what it means to take a vacation in the land of la dolce vita: gorgeous scenery, luxurious palazzos, friendly locals, unparalleled history, vibrant culture and of course- amazing Mediterranean cuisine.
Italy is the perfect destination for travelers looking to experience luxury, charm, and all the best things that life has to offer. Regardless of where you choose to go and what your budget is, the country offers something for everyone; recently, many tourists prefer to rent luxury properties and enjoy the amenities and privacy that these establishments offer. A useful platform to find and book accommodations is Bluepillow, the first online metasearch engine in Italy that aggregates holiday home rentals and hotels from all the main suppliers on the Internet. Here you can find a wide range of options, from country homes to historical palazzos, and much more.
Vacation Like a Star: The Most Exclusive Destinations
Starting from the famous Island of Sicily, for an exclusive and unparalleled experience head over to the San Domenico Palace, the Four Seasons Hotel in Taormina where Season 2 of The White Lotus was filmed. With a whopping $5,000 a night for the most expensive suite, this former monastery turned luxury hotel is set in one of Sicily’s most gorgeous and picturesque towns. The establishment consists of 111 elegantly furnished rooms and suites. It also features a Michelin-starred restaurant called Principe Cerami, a spa and a magnificent outdoor infinity pool measuring 69 feet, that offers breathtaking views of the Ionian Sea.
The main events featured in Succession Season 3 were mostly filmed near Siena in Tuscany, among the rolling hills of the Val d’Orcia region: a protected UNESCO World Heritage Site, characterized by small medieval towns, charming olive groves, and Chianti vineyards. The primary filming location, Lady Caroline’s wedding venue, is Villa La Foce, an expansive estate spanning 3,500 acres, home to one of Italy’s most beautiful private gardens. This estate was previously owned by renowned biographer and writer Iris Origio and may be rented for hosting private events; prices are available upon request.
