Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
  • Conservation
  • Privacy
  • Travel Writing Competition 2025
  • Reviews
  • Travel Resources
  • T&C
  • Contact Us
  • Conservation
  • Privacy
  • Travel Writing Competition 2025
  • Reviews
  • Travel Resources
  • T&C
  • Contact Us
Pure Travel
Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
  • Tips & Advice

How to Leverage Video Marketing to Grow Your Travel Tribe

  • June 27, 2022
  • Jules

Travel is a very visual occupation and suits the medium of video and film far more than audio or even the written word. If your business is travel based – whether you are a travel blogger, Instagrammer, a travel agency, a tour guide, tour operator or hospitality business – then you should look into using video content to boost your business. The best way to engage with people is to expand your user base by following the right marketing strategies, amongst which video marketing is a top choice.

With video marketing, you can serve your customers precisely what they need. Today, there is nothing more acceptable than video marketing. Unlike plain old text and blog posts, video marketing helps people understand and connect better. Therefore, no other direction can be better than video marketing for travel businesses. 

We will explore some of the best video marketing tips and strategies to help you grow your travel tribe online and reap all the desired benefits through this post.

Why is video marketing essential for the travelling business?

Video marketing is essential for the travelling business like no other, but videos can showcase the travel experience most subjectively and uniquely to the viewers. Travel companies usually struggle to engage people, and video marketing can help solve this problem. 

  • When you post a travel video, it helps people understand the destination or place clearly. Based on the video content, most people decide on choosing the destination.
  • With video content, you can increase website traffic. Travel giants such as Skyscanner and Expedia constantly rely on video content to boost their website traffic and sales.
  • More than half of the population book their trip right after watching the video, as people prefer video over text-based content when making decisions on anything.

Various video types for travel marketing

Suppose you want to integrate video marketing into your travel business. Then, consider opting for the below video types to get the most benefits. 

  • Explainer videos

Explainer video types explain in and out about the place. You can create these video types to spread all the information to the viewers that they may need before planning their travel to a particular location.

  • How-to videos

How-to videos help viewers know about things they should be prepared with to travel smoothly. Such videos can include travel tips, packing tips, passport, and visa-related tips, etc.

  • Product videos

Products video showcases the virtual tour of the destination or place. You can create a virtual tour of a hotel property or stream a live session of the cruise or ship for the viewers to see and know about the services, facilities, and amenities. 

  • Testimonial videos

A testimonial video can include feedback about their vacation or holiday via a live or recorded video. Your customers can thank and support your brand for providing them with the best experiences of their trip.

  • Experiential videos

Such video can contain a celebration of some special occasion or experience of indulging in any enthralling activity while on the travel journey. These kinds of videos do justice, and they capture the best moments of the trip. 

Video marketing tips for growing your travel tribe

Now that you know the different travel video types, it is time to understand the best travel marketing practices that can help you expand your user base exponentially. 

  • Keep it short and crisp

For maximizing viewership on your travel content, keep your videos short and sweet. Timing plays a crucial role in deciding the success of your video. Since the average attention span of the viewers is short, you must create a video that lasts about 2 minutes or so. In the first 10 seconds, aim to grab the attention by creating a hook so that people do not navigate away without watching your video completely. It is vital to include all the crucial details in your video so that people find it informative and relevant. 

The best way to keep viewers engaged with your video content is by using impressive audio and visual effects. Therefore, consider opting for a good video maker online that features endless products whenever you create videos. One of the best video makers online is InVideo as it is easy to use, offers decent after-sales services, and is pocket friendly.

  • Personalise the content

Do not miss personalising to get the most out of your travel video content. When your video is personalised, it helps people to connect and relate. Therefore, add that special message to catch attention and enhance the customer base.

  • Post on the best day

Did you know that the time you post your video also matters a lot in expanding the user base? Mid-week is considered the best time to post your video as the video viewership is at its peak during this time, while it is much lower on weekends. Therefore, before you broadcast your video, consider the posting time. And make sure you have a stable internet service, like Spectrum Internet which offers nationwide FREE Wi-Fi so that you don’t face issues while making a video upload.

  • Focus on storytelling

Stories are the best way to connect with the viewers and the video. Therefore, always create a story in your video to strike an emotional balance and make people feel connected. The more comprehensive your storyline is, the more the user engagement, ultimately increasing your follower base. 

  • Device friendly

Most people prefer using their smartphones to watch content. Therefore, you should create mobile-friendly video content. When you create mobile-friendly videos, factors like orientation, captions, and aspect ratio plays an important part. 

  • Reveal brand personality

Your videos should be able to reveal your brand passion and image. So that people can remember and authenticate. Keeping your brand image ahead forges trust in the viewers and helps them connect better. So, go ahead and showcase behind-the-scenes and what goes into making great travel content. 

  • Choose the right marketing medium

You must always choose the relevant medium to post your travel videos. For example, customer testimonials and explainer videos are considered the best to be published on the website, while social media pages do well with product and explainer video types. To boost sales, again explainers and product feature videos work the best. Lastly, for emails, how-to video types, including explainers and testimonial videos, are best recommended. 

Conclusion

If you have a decent follower base, consider your video a sure shot of success. To get the most out of your travel content, consider executing these video marketing strategies which will help you create a massive user base.

Share
Tweet
Related Topics
  • marketing tips
  • video content tips
  • video marketing
Jules

Previous Article
  • Tips & Advice

5 Things You Must Consider Before Relocating Abroad

  • June 27, 2022
  • Jules
View Post
Next Article
  • Destination Inspiration

Where Should You Stay At The Destin Harbor Boardwalk?

  • June 28, 2022
  • Jules
View Post
You May Also Like
Must-Do Treks in Nepal
View Post
  • Destination Inspiration
  • Tips & Advice

Top 7 Must-Do Treks in Nepal to Explore the Beautiful Himalayas

  • Jules
  • May 29, 2025
Four women celebrating after completing a fundraising challenge
View Post
  • Lifestyle
  • Tips & Advice

Adventuring with a Cause: Fundraising Tips for Ethical Explorers

  • Jules
  • May 19, 2025
Luxury fishing lodge
View Post
  • Lifestyle
  • Tips & Advice

Where To Go For The Ultimate Catch? Top Destinations With Luxury Fishing Lodges

  • Jules
  • May 16, 2025
The Best Destinations for Independent Travelers
View Post
  • Destination Inspiration
  • Tips & Advice

Solo Summer Adventures: The Best Destinations for Independent Travelers

  • TotalSEO
  • May 12, 2025
overseas adventure travel ideas - Nepal
View Post
  • Action & Adventure
  • Lifestyle
  • Tips & Advice

The Ultimate Guide to Overseas Adventure Travel from the U.S.

  • Robert
  • May 8, 2025
travel clipart
View Post
  • Tips & Advice

Travel Clipart: A Simple Way to Improve Your Travel Website

  • Robert
  • May 7, 2025
camper trailers
View Post
  • Tips & Advice

Rolling Home: How to Pick the Perfect Camper Trailer

  • Jules
  • May 1, 2025
Bangalore festivals
View Post
  • Tips & Advice

Karaga Festival in Bangalore: A Journey into Tradition and Devotion

  • Jules
  • April 25, 2025
Pure Travel
  • About
  • Destination Inspiration
  • Tips & Advice
  • Guide
  • Travel Writing
  • Cookie Policy (UK)
A journey of a thousand miles must begin with a single step

Input your search keywords and press Enter.

Pure Travel
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}