Meet PureTravel
Sara White and Robert Ferguson are both seasoned travelers and travel bloggers, with decades of experience working in the travel and leisure sector, travel journalism, travel writing and front line conservation;
Sara White
Sara is a Fellow of the Royal Geographical Society with 30 years of experience spanning the travel industry, publishing, and marketing. She has held a range of roles across these sectors. Her frontline conservation work, combined with in-depth industry knowledge, makes her a valuable voice on the relationship between sustainable travel and conservation.
Robert Ferguson
Robert has worked in special interest travel for over 30 years, running three specialist operators in Pakistan, Italy and the UK. He started as a mountain guide working in the Himalayas and is the author of Footprint Guides Nepal Handbook. He is member of The Explorers Club in New York and has spoken on conservation both here and at the RGS in London.
The PureTravel network of over 250 writers and contributors have helped turn PureTravel into the leading Travel Blog it is today.
The PureTravel Blog was planned in 1999. It was launched in 2009. In the intervening 10 years the attitudes of the travelling public changed thanks to a combination of the growth of budget airlines and the explosion of the internet.
In an era of bucket lists, social media snapshots, and lightning-fast itineraries, the concept of slow travel is having a moment—and rightly so. It’s about depth over distance. Experience over checklist. And connection over consumption.
Slow travel isn’t about doing less—it’s about doing things differently. Whether it’s taking the train across Europe instead of hopping on a short-haul flight, spending a week in a Tuscan farmhouse rather than city-hopping through Italy, or walking the Camino de Santiago at your own pace, slow travel invites you to immerse yourself in place, people, and purpose.
Why Slow Travel Matters
There’s a growing awareness among travellers of the need to tread more lightly. Carbon footprints, cultural respect, and overtourism are all part of the conversation now. Slow travel can be an antidote. By staying longer in fewer places, supporting local businesses, and travelling overland where possible, you naturally reduce your impact while increasing the richness of your experience.
You don’t just see a destination—you begin to understand it. You learn the rhythm of local life: the quiet of siesta, the buzz of a market day, the joy of an unexpected festival. You form relationships, however fleeting, that give meaning to your memories.
In the last decade, the package holiday market has shrunk from over three-quarters of all travel to less than half. There is the need for information to help people formulate their travel plans and the PureTravel Blog exists to help fill this need.
PureTravel is a wealth of information published to help people find their way through the vast amount of information there is on the Internet. It is posted by travelers, operators, hotels, attractions and other businesses offering advice and suggestions. Some pay an admin fee to post their views on the Blog, Robert & Sara offer their experience and guidance for free
Copyright and Content
Our aim is to bring you useful and interesting content throughout the site and blog. We do ask that if you would like to use some of our blog content (as some of the tips and advice are very useful!) then please keep the content as originally written including links, credit PureTravel on your site and link back to us.
Also it would be great if you could drop us a quick email on admin@
